Noosphere #14. IoT & Travel Destination

aaeaaqaaaaaaaakxaaaajgm5odlmogniltayywitndu1ms04zmyzltu2zdu3odzmmjkznw1Part 14. IoT, user behavior and local authority analytics

Let’s look at all the Noosphere users as owners of the devices connected to the Internet. Devices (smart phones) communicate with the cloud (M2M — machine to machine protocols), and their owners move in space and interact with them in other ways.

We got a classic case of IoT (Internet of Things). Of course, this is Big Data (and volume, velocity, variety, and veracity are here altogether). And of course, big data is nothing without abalytics.

The data obtained can be analyzed in different ways and we are able to get various insights.

Tourist tracks and local authority

Consider the most obvious part of the system: tourists’ devices leave the geographical footprint in the database. Turn off all data to identify the user, leaving only the user’s country and content language. These tracks in generalized form can serve as an excellent source of information for local administration of tourist destinations.

  • What are the streets tourists walk by mainly?
  • How has the pointer on the street changed the peoples flow?
  • What languages should be a pointer in, to work properly?
  • How to redirect streams so more guests passed by the city museum (and enter into)?
  • How does the flow vary during the day?
  • How to facilitate tourists searching for restaurants and transport?

All these questions can be answered by analyzing the data on the movement of tourists received from our system.

Authority benefits

In addition to big data analytics, collected this way, I would suggest that local governments can:

  • Reduce the costs of information stands in the city; refuse to print guidebooks (ad be able to update virtual guides in minutes).
  • Significantly reduce training costs of human guides, especially speaking in exotic languages.
  • Implement emergency alerts.
  • Do not spoil the historic part of town with multiple signs and pointers.


At this point I want to close the story. In conclusion, I would like to note that the system was implemented in 2012 by almost 50% of described volume; thank you to the angel who has invested his personal funds to the project. The system supports 16 languages; there were about 50 million audio tracks. Mobile applications were installed by half a million users worldwide. The project won the first prize at the Samsung Developers Challenge, a Nokia award, and several less prestigious awards.

Thank you to all who spent time reading.

This was the closing post of the Series The Architecture of Noosphere